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Impact PR & Communications Welcomes Alli Long as Account Manager
Impact PR & Communications, a celebrated name in the public relations and marketing landscape, has announced the appointment of Alli Long as their new account manager. This strategic move is not just about filling a position; it’s about welcoming back a familiar face who embodies the values and spirit of the agency. Long previously interned at Impact and rose to the position of senior account executive during her academic journey at Marist College.
Bringing Experience and Expertise
Alli Long is not stepping into a vacuum; she brings with her a wealth of experience that spans various sectors. Her background includes notable work in professional services marketing, specifically within a nationally ranked accounting firm. This unique blend of skills, combined with her educational achievements—holding a Bachelor of Arts in English, a Master of Arts in English, and a Master of Fine Arts in Creative Writing—positions her as a versatile asset to the team.
Paving the Way for Innovative Campaigns
In her new role, Long will spearhead the development and execution of strategic campaigns tailored for clients in diverse industries such as banking, nonprofit, real estate, and hospitality/tourism. The agency’s CEO, Filomena Fanelli, expressed her enthusiasm about Long’s return, citing her proven client service skills and mastery in media relations and crisis management as critical to the agency’s expansion goals, not just regionally, but on a national scale.
Impact PR: A Commitment to Growth
Founded in 2014, Impact PR & Communications has garnered numerous accolades, including recognition from the U.S. Small Business Administration as the “Top Women-Run Workplace in the New York Metro Region”. This growth signals a promising future, particularly as Long joins the team during a pivotal time. The firm’s comprehensive offerings include media relations, copywriting, reputation management, and community engagement, ensuring they cater to a broad spectrum of needs within the industry.
The Importance of Human-Centered Communication
In an era where digital interactions can often feel impersonal, the significance of effective communication that resonates on a human level cannot be overstated. Alli Long’s experience in crafting narratives and engaging storytelling aligns perfectly with the agency’s vision of strengthening community bonds through powerful communication. Her passion for connecting stories to the heart of the community enhances Impact PR’s commitment to meaningful engagement.
Looking Ahead
Alli Long’s appointment is more than just a new title; it represents a renewed commitment to innovation and creativity within the public relations field. Her role signifies an opportunity for the agency to deepen its relationships with clients, enhance their brand voice, and navigate the challenges of modern marketing strategies. As the firm continues to grow, Long’s leadership in developing targeted campaigns will be crucial.
Join the Focus on Community Engagement
For businesses aiming to amplify their brand’s presence, understanding the importance of storytelling in communication is fundamental. Impact PR offers insights into how to effectively convey a brand voice, from innovative social media strategies to grassroots initiatives that resonate with local communities. If you’re looking to enhance your brand’s narrative, consider participating in a Brand Voice Interview with the team.
Get Your Brand Voice Interview and let your story be heard!
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