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June 04.2025
2 Minutes Read

Unlock Your Invention's Potential: Tips to Communicate Patent Value

Middle-aged woman presenting at a conference, communicate the value of your patented invention.

Understanding the Value of Your Patent: More Than Just Legalese

When inventors seek to patent their creations, they're not merely crossing off a legal requirement; they are unlocking the potential of their innovation. A patent serves as an official stamp of approval, giving inventors the protection they need to transform their ideas into tangible products or services. However, the process doesn’t end with filing the paperwork. To truly harness the power of a patent, inventors must communicate the value of their inventions clearly and effectively.

Engaging Your Audience: The Key to Communication

Many inventors, particularly in academic settings, struggle to articulate the significance of their work. It’s not enough to simply rely on the technical description of a patent. Instead, inventors must translate complex ideas into plain language that resonates with broader audiences. Laura Peter, Executive Director of Research Commercialization at UNC Charlotte, exemplifies this approach by engaging the community through events and awards that highlight the practical applications of patented technologies.

Emphasizing Real-World Applications

To really make an impact, it’s crucial to illustrate how a patented invention solves real problems. Highlighting its practical benefits will not only attract potential investors but also generate interest within the community. For instance, the UNC Charlotte Invention of the Year Awards showcased inventions like wireless energy transfer systems, which address critical issues while emphasizing the relevance of innovation in everyday life. By showcasing how patents are not just academic achievements but solutions that enhance lives, inventors can better position themselves for success.

Your Next Step: Strategy for Success

So how do you communicate the true value of your patented invention effectively? Start with a clear and actionable strategy that includes public engagement, collaboration, and straightforward messaging. Don't leave your invention's potential to chance. Actively promote its value to foster connections that may lead to licensing opportunities or partnerships. Through strategic communication, your patented ideas can reach their full potential, bringing innovation to the forefront of the market.

If you’re looking for guidance in shaping this strategy, remember: Want Help With Strategy?

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