Add Row

Add Element

update

[Company Name]

update

Add Element

Home
Categories

Add Row

Add Element

December 08.2024

2 Minutes Read

Unlock Future Marketing Trends with USA TODAY's Super Bowl Ad Meter Spotlight

Blue foam finger pointing up, symbolizing being number one.

Unleashing Tomorrow's Marketing Visionaries with USA TODAY's Ad Meter Spotlight

The 2025 USA TODAY Ad Meter initiative has opened its doors to enthusiastic marketing students from around the nation, inviting college classes and programs to dive into the exhilarating world of Super Bowl commercials. This opportunity not only provides a chance to engage with this culturally significant event but also places aspiring marketing professionals on a platform known for shaping the creative narrative of advertising's most-watched spectacle.

Why This Opportunity Matters to Small Businesses

Small businesses might not immediately see the connection between academia and the Super Bowl, but by understanding up-and-coming trends through the lens of future marketers, they gain insights into consumer perceptions and evolving ad dynamics. These students come armed with fresh perspectives that can reflect budding industry tendencies, potentially opening avenues for small businesses to attract the younger demographic with innovative marketing strategies.

The Evolution of an Industry-leading Tool

USA TODAY's Ad Meter has emerged as a powerhouse in gauging public opinion on nationally broadcast Super Bowl commercials. Since its inception in 1989, this tool has seen thousands of participants annually, growing into an indispensable resource that provides comprehensive insights into advertising effectiveness. This evolution showcases a broader trend toward participative consumer feedback, which small businesses can emulate to better align their offerings with customer expectations.

Driving Future Trends and Marketing Innovation

Envisioning what's to come is an essential skill for small business owners. By engaging with this program, participants will likely uncover future advertising trends, offering a peek into the creative thinking that will shape market landscapes. By leveraging these insights, businesses of all sizes can scout emerging strategies, particularly those successful in connecting with audiences under the Super Bowl’s vast spotlight.

The Unique Impact of Student Involvement

This initiative uniquely impacts both the students and the businesses observing them. For students, it represents an invaluable foot in the door of a highly competitive industry, allowing them to voice their opinions and learn from real-world ad strategies. For businesses, especially the smaller ones, understanding student perspectives can act as an innovative membership card to accessing less conventional but highly effective marketing avenues.

Marketing

0 Views

0 Comments

Write A Comment

Related Posts All Posts

07.03.2025

Purpose-Driven Marketing Ads: Lessons from Lego and Porsche for Small Businesses

Update Purpose-Driven Marketing Ads: An Overview In recent years, purpose-driven marketing has surged in popularity among brands, influencing consumer perceptions and establishing deeper connections. This approach transcends traditional advertising by aligning with social causes that resonate with their target audiences. From empowering women to fostering diversity, brands like Lego and Porsche have embarked on campaigns that embody purpose-driven principles. In this article, we explore the successes and pitfalls of current purpose-driven ads, providing insights into what small businesses can learn from these examples. Grading Purpose-Driven Campaigns: Lego, Porsche, and More Purpose-driven campaigns have their unique grading metrics, focusing on authenticity, social impact, and overall engagement. For instance, Lego's "She Built That" campaign effectively challenges gender stereotypes, showcasing female builders and inspiring the next generation. This resonates strongly with values-driven consumers, earning it high marks for authenticity and impact. Conversely, Porsche's latest endeavor has raised eyebrows. While the brand aimed to showcase its electric vehicle's environmental benefits, many found the message to be disjointed from the iconic race legacy. This implies that consumers can quickly detect when a brand’s message appears disingenuous. Small businesses can glean valuable lessons from these grades. Understanding your audience and ensuring messages align with brand values are key to driving successful purpose-driven marketing initiatives. Building Authentic Connections Through Purpose Every purpose-driven marketing campaign must prioritize authenticity. Today's consumers, particularly millennials and Gen Z, are adept at identifying insincerity. They advocate for brands that resonate with their values and reflect genuine support for causes. For example, Lego's outreach resonates with community-focused initiatives, as it fosters a sense of unity rather than merely selling products. Small businesses can use this insight to build authentic connections by engaging customers with tailored messages that reflect shared values. Understanding local communities’ issues and tailoring a message that resonates can help small brands carve out their niche in an oversaturated market. The Role of Data in Evaluating Your Marketing Strategy Data-driven decision-making is crucial in the purpose-driven marketing ecosystem. Brands that effectively leverage data gain insights on the efficacy of their campaigns. Metrics such as engagement, reach, and conversion rates allow companies to assess their impact meaningfully. Tools like Google Analytics and social media metrics offer invaluable feedback for business owners looking to refine their approaches. Regularly analyzing this data helps brands pivot strategies in response to consumer reactions. For small businesses, creating a feedback loop where consumer insights directly influence future campaigns can increase relevance and effectiveness. Future Predictions: The Evolution of Purpose-Driven Advertising As we navigate the ever-evolving marketing landscape, there are emerging trends suggesting the future of purpose-driven advertising will revolve around integration and personalization. With advancements in technology, brands can create hyper-personalized campaigns that speak directly to audience values and preferences. Expect to see more collaborations between brands and non-profits that emphasize transparency and accountability. For small businesses, this predicts an opportunity to partner with local initiatives for genuine impact, thus enhancing their brand reputation and building community connections. Take Action: Implementing Purpose in Your Marketing Strategy If you’re a small business looking to venture into purpose-driven marketing, start by determining your core values and how they align with community needs. Engaging with your local demographic and recognizing their pain points provides a robust foundation for campaigns. Remember, authenticity is paramount, and your commitment should transcend the marketing message into actionable change in your community. Ultimately, purpose-driven marketing isn’t solely about sales; it’s about building relationships that foster loyalty and advocacy in an increasingly competitive market.

07.02.2025

Cadbury's Radio Ad Ban: Vital Lessons for Small Businesses

Update Cadbury's Marketing Misstep: What We Can Learn In an age where consumer health consciousness is growing, the recent ban of a Cadbury radio advertisement by the Advertising Standards Authority (ASA) serves as a cautionary tale for businesses across the spectrum. The ad promoting Cadbury Delights claimed, "only 91 calories," leading to concerns over whether implied claims met the necessary nutritional guidelines. Understanding the Implications The ASA ruled that claims made in food advertising must be scientifically backed and adhere to the Great Britain Nutrition and Health Claims Register (GB NHC Register). Cadbury's assertion that their product is a low-calorie option elicited scrutiny as the ad implied health benefits that were not substantiated according to the guidelines. This reveals a critical lesson for small businesses: clarity and compliance in marketing claims are non-negotiable. A Close Examination of Nutrition Claims The specifics of the ASA's ruling not only impact Cadbury but send ripples through the wider advertising sector. Their directive underline that claims must be properly registered and validated, stipulating that products should not exceed 40 kcal per 100g to qualify for 'low-energy' labels. Cadbury Delights, at over 400 kcal per 100g, failed to adhere to this standard, highlighting a gap in their marketing approval process. Future Trends in Marketing Compliance This incident raises questions about the marketing strategies that will dominate in the future. As consumers become more discerning, businesses must invest in transparent, compliant, and ethical advertising. Companies may need to reassess how they present their products' nutritional content. With the proliferation of health trends, the stakes are higher than ever for brands aiming to attract health-conscious customers. Practical Tips for Small Businesses For small business owners navigating the murky waters of advertising, ensuring compliance with ASA and similar regulations in your region should be of utmost priority. Here are actionable insights to consider: Thoroughly research advertising guidelines: Understand the specific rules governing how health claims can be expressed. Consult with nutritionists: Having professional insight into product claims can shield your business from potential backlash. Test market responses: Before launching an ad campaign, survey consumers about your messaging to gauge understanding and reception. Conclusion The recent ban of Cadbury’s ad reveals vital lessons for marketers in an evolving landscape where truth in advertising is paramount. As the ASA continues to enforce stringent guidelines, businesses must harness ethical practices to maintain customer trust. By integrating factual and compliant marketing methods, small businesses can effectively navigate the competitive advertising landscape.

07.01.2025

Unlocking the Power of Retail Media: A Guide for Small Businesses

Update Retail Media: Transforming Small Business Marketing In an era where digital advertising continues to evolve, retail media stands at the forefront, offering small businesses unparalleled access to targeted audiences. The concept revolves around leveraging the extensive data available from retail platforms to create highly efficient ad placements, essentially making ads part of the shopping experience itself. This approach enables brands to pinpoint their desired customers, effectively converting potential interest into actual sales. Understanding Retail Media: A New Frontier Retail media has gained traction as advertisers look to capitalize on the growth of eCommerce. For small businesses aiming to optimize their marketing budgets, this is a game-changer. Instead of casting a wide net, small businesses can utilize the resources and algorithms of retail giants to reach consumers at pivotal moments in their shopping journey. Why Retail Media Matters for Small Businesses For small business owners, understanding the dynamics of retail media can dramatically shift how they market their products. Retail media networks help businesses showcase their products on platforms where their target demographics are actively engaged. This could manifest in promoted listings on eCommerce sites or sponsored content on retail apps, directly connected to searches related to the business's niche. Benefits of Retail Media for Small Business Small businesses stand to benefit significantly from integrating retail media into their marketing strategies. Here are several advantages: Targeted Advertising: Tailored ads based on consumer data ensure that marketing efforts reach the right audience, maximizing ad spend efficiency. Increased Visibility: Promo placements can enhance product visibility, leading to higher conversion rates from viewers to purchasers. Real-Time Analytics: Immediate feedback through performance metrics allows businesses to adjust strategies quickly, ensuring ongoing optimization. Creating an Effective Retail Media Strategy Small businesses looking to implement retail media should consider several key strategies. Firstly, defining clear objectives is vital—understanding what the business aims to achieve can guide the selection of retail partners and ad formats. Secondly, focusing on engaging creatives that resonate with the audience is crucial; this could involve using high-quality images or compelling copy that aligns with consumer expectations. Lastly, continual analysis of campaign performance data will inform necessary adjustments for upcoming promotions. Future Trends: The Evolution of Retail Media As retail media networks expand, future trends indicate a shift towards even more personalized shopping experiences. Innovations in artificial intelligence and machine learning are set to refine targeting capabilities further, rendering traditional advertising methods increasingly obsolete. Small businesses willing to adopt these upcoming trends can position themselves ahead of competitors, fostering customer loyalty and long-term growth. Why This Matters to Small Business Owners Navigating the world of retail media can be daunting for small businesses, but the potential rewards are significant. Understanding and embracing this marketing approach can level the playing field, allowing smaller players to leverage the same tools that larger corporations use to capture market share. As such, engaging with retail media is not merely an option for small businesses; it's becoming a necessity in a competitive landscape. By tapping into retail media, small businesses can effectively harness deep consumer insights, improve their marketing effectiveness, and ultimately shape their future in an evolving digital marketplace.

Add Row

Add Element

{"company":"Find A Business Pro","address":"11877 Douglas Road, Suite 102, #328","city":"Alpharetta","state":"GA","zip":"30005","email":"info@findabusinesspro.com","tos":"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","privacy":"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"}

Unlock Future Marketing Trends with USA TODAY's Super Bowl Ad Meter Spotlight

Unleashing Tomorrow's Marketing Visionaries with USA TODAY's Ad Meter Spotlight

Why This Opportunity Matters to Small Businesses

The Evolution of an Industry-leading Tool

Driving Future Trends and Marketing Innovation

The Unique Impact of Student Involvement

Terms of Service

Privacy Policy

Core Modal Title