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November 09.2025
3 Minutes Read

The Essential Guide to Interviewing Gen-Z Candidates: Unlocking Their PERKS

Young woman actively participating in an interview, showcasing engaged expression.

Understanding Gen Z: The New Generation of Interviewees

As Generation Z enters the workforce, hiring managers are finding themselves needing to adjust their interview process significantly. Known for their unique communication styles, strong opinions on workplace values, and a desire for transparency, Gen Z candidates are reshaping traditional interview dynamics. With their fresh approach to work and employment, understanding Gen Z's nuances is crucial for employers wanting to attract and retain this emerging workforce.

The PERKS Framework: A Guide for Interviewers

One effective approach for interviewers is to use the PERKS framework, which stands for Preferences, Expectations, Requirements, Knowledge, and Skills. This method facilitates open conversations and helps uncover candidates' true motivations and necessities at the outset. This is particularly vital for Gen Z, known for its assertiveness in expressing job expectations akin to interviewing employers.

Preferences: Creating a Comfortable Environment

Asking candidates what they prefer regarding job responsibilities, company culture, or work conditions is key. This helps set a foundation of understanding between them and the employer. Gen Z candidates are not shy about their preferences, which can range from flexible break policies to community engagement opportunities. This aspect of their identity reflects their desire for workplaces that resonate with their personal values, making the interview flow more naturally.

Expectations: The Importance of Clarity

Unmet expectations are a common source of workplace discontent. By directly addressing what Gen Z candidates expect from the role and the company during the interview, hiring managers can prevent future conflicts and ensure alignment. Questions about growth opportunities, workplace culture, and feedback mechanisms will help clarify expectations on both sides.

Requirements: Negotiating with Transparency

It’s not uncommon for Gen Z candidates to discuss requirements, often based on their previous experiences or societal conditions. Some demand benefits like mental health days or flexible working hours right off the bat. Emphasizing a willingness to negotiate and providing transparent information about what the company can offer regarding work conditions and employee wellbeing is crucial.

The Shift Towards Authenticity and Social Responsibility

Gen Z is unlike previous generations in that they value authenticity and social impact. They prefer employers who can articulate their stance on social issues, including diversity, equity, and environmental responsibility. Engaging in candid conversations about the company's values and how they align with current societal issues can resonate well with these candidates.

Creating a Culture of Community and Connection

With their digital nativity, Gen Z candidates are fluent in virtual communication, but they place high value on personal connections. Employers who demonstrate that they foster community and mentorship, particularly during interviews, can stand out. This can be as simple as outlining training programs or values that promote transparency and feedback, allowing candidates to envision themselves thriving in such an environment.

Engaging Through Technology

Incorporating technology into the interview process can also enhance the experience for Gen Z candidates. Consider using virtual platforms for interviews or interactive assessment tools that engage their tech-savvy nature. Being prepared for this generational shift in communication not only facilitates interviews but ensures candidates feel comfortable and are more likely to reveal their genuine selves.

What This Means for Employers Moving Forward

As Gen Z continues to make up a larger percentage of the workforce, businesses need to evolve their hiring practices. Emphasizing authenticity, promoting a culture of learning, and integrating technology thoughtfully will help employers navigate this transition. Employers should view the interview process as a two-way street, where both parties evaluate each other to ensure a good fit.

Call to Action: Get Help Selecting a Preferred Provider

If your organization is looking to stay competitive in attracting Gen Z talent, consider seeking expert assistance in refining your interview processes. Tailoring your approach can make all the difference in securing top talent from this dynamic generation.

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11.08.2025

Why Atlanta Leads the U.S. in Side Hustle Opportunities

Update Atlanta Surges Ahead: A Side Hustle Hotspot With a remarkable surge in searches for side hustles, Atlanta, Georgia has officially emerged as the leading city in the United States for aspiring entrepreneurs and individuals seeking additional income streams. According to a recent study by Ninja Transfers, the city boasts an average of 1,914 monthly searches related to side hustles, significantly outperforming other major cities. The Data Behind Atlanta's Small Business Boom Atlanta's reputation as a side hustle capital is quantifiable, boasting 384 searches per 100,000 residents. This impressive figure highlights the city's vibrant entrepreneurial spirit and adaptability. The study evaluated search trends across 170 major U.S. cities, focused on various opportunities such as freelance work, podcasting, online tutoring, and more. Interestingly, the Southeast appears to be a fertile ground for side hustles. Other Southern cities like Orlando, Florida and Birmingham, Alabama also ranked highly on the list, indicating a regional trend towards entrepreneurial ventures after traditional work hours. Top 5 Side Hustles in Atlanta The data revealed that podcasting, online tutoring, and freelance tutoring are among the most searched side hustle opportunities in Atlanta. As more residents consider alternatives to the conventional 9-to-5 job model, these options are becoming increasingly appealing. “Many Americans today are exploring ways to generate extra income, driven by technological advancements that have simplified starting your own venture,” notes Victor Ilisco, Director of Sales and Operations at Ninja Transfers. The Flourishing Start-Up Ecosystem Atlanta is not only a prime spot for side hustles; it has also cemented its status as a burgeoning hub for startups. The moderate cost of living combined with increased access to venture capital has made the city an attractive locale for tech entrepreneurs. Notable companies such as Mailchimp, OneTrust, and BitPay have successfully launched from this vibrant city, lending credibility to its startup landscape. A vital element of Atlanta’s entrepreneurial community is the Atlanta Tech Village—a space designed for startups to flourish. This facility provides critical resources such as mentorship, networking opportunities, and shared office space, encouraging collaboration among budding entrepreneurs. How the Side Hustle Culture Benefits Local and Regional Economies The rise of side hustles reflects a wider trend toward supporting local economies. Those who pursue entrepreneurial endeavors often contribute positively to job creation and innovation within their communities. As individuals start their own ventures, the potential for growth is enormous, sometimes evolving into full-fledged businesses. In 2023, 39% of Americans were already engaging in side hustles, a number likely to have increased as remote work becomes the norm. Future Insights: Trends Worth Watching for Entrepreneurs The future seems bright for side hustles, especially in cities like Atlanta. As digital tools continue to lower entry barriers, aspiring entrepreneurs will find new ways to monetize their skills and passions. Furthermore, as consumer behavior shifts, businesses that meet emerging needs—such as digital content creation or personalized services—will likely thrive. In conclusion, understanding the dynamics of this growing trend can offer entrepreneurs and business owners insights into how to adapt, innovate, and potentially tap into a lucrative market. Atlanta’s booming side hustle culture not only provides individuals with supplemental income opportunities but also contributes to the overall resilience of the local economy. As Atlanta continues to pave the way for side hustles, business owners should evaluate how they can leverage this entrepreneurial spirit to enhance their own operations. Get Help Selecting a Preferred Provider

11.07.2025

How Trump Immigration Policies Are Squeezing the Labor Force for U.S. Businesses

Update The Labor Impact of Trump’s Immigration Policies on BusinessesThe ongoing changes in U.S. immigration policies under the Trump administration are stirring concern among business owners, particularly in sectors reliant on skilled foreign workers. As reports indicate that nearly a third of foreign STEM professionals are contemplating leaving the U.S., industries ranging from technology to healthcare are poised for labor shortages that could stifle growth and innovation.The Shadow of Mass DeportationsMass deportations and altered visa policies stand at the forefront of concerns voiced by U.S. employers. The Trump administration's commitment to reducing immigration through high visa fees and aggressive deportation strategies is sending a chilling message to potential international recruits. For employers in vital sectors, this poses significant challenges. A recent survey revealed that 44% of global STEM professionals are actively seeking positions abroad, with 57% having accepted offers in other countries. This trend highlights the urgent need for U.S. businesses to reevaluate how they attract and retain talent.High Costs and Competitive DisadvantagesOne notable strategy that may inhibit foreign talent influx is the sharp increase in H-1B visa application fees—from a few thousand dollars to $100,000. This astronomical hike could deter qualified candidates who are already faced with numerous hurdles in navigating U.S. immigration. Moreover, countries like Saudi Arabia and the UAE are increasingly successful in luring skilled workers with attractive compensation packages. The U.S. risks becoming merely a ‘training ground’ for talent that takes its skills elsewhere, especially in the tech sector, which is crucial for maintaining the country’s competitive edge.The Economic Price of Losing TalentResearch suggests the U.S. could incur annual losses of up to $480 billion as a direct consequence of these immigration policies. This figure underscores the pressing implications for the economy—a reality acknowledged by industry leaders. With foreign-born workers contributing significantly to innovation and startup development, including the founding of nearly half of Fortune 500 companies, there’s an urgent need to reconsider strategies that have been implemented over the past few years.A Call for Change in Immigration StrategyTo mitigate the adverse impacts, business leaders argue for a comprehensive reevaluation of immigration policies. Adaptations such as reducing barriers for international STEM candidates and offering incentives for qualified foreign workers could revitalize the U.S. labor force. Additionally, creating a welcoming environment is essential to halt the exodus of valuable talent. As the global race for STEM talent escalates, U.S. companies must be strategic in developing inclusive policies that reinforce their commitment to innovation.What Business Owners Can DoBusiness owners and managers should actively engage in discussions about immigration policies, advocating for frameworks that support a diverse workforce. Preparing for changing conditions means being proactive rather than reactive. Partnering with organizations that specialize in foreign recruitment or investing in programs that assist international workers can be effective steps toward building a resilient workforce.Industry Collaboration is EssentialThe struggle to maintain a robust labor force in America isn’t solely the responsibility of the government. It requires collaboration among business leaders, educators, and policymakers to create support systems that uphold the value of diversity in the workplace. This collaboration could include mentorship programs for international students, fostering relationships that extend beyond traditional recruitment practices.Conclusion and Call to ActionIn light of the ongoing challenge posed by stringent immigration policies, it’s imperative for business owners to advocate for a more welcoming immigration landscape. Get help selecting a preferred provider that can assist in navigating these complexities, ensuring that your organization thrives despite these labor challenges. Let’s work together to create an environment that values and advocates for the diverse talents essential to driving our economy forward.

11.06.2025

McDonald's Announces New Strategy: Does Value Lead to Customer Loyalty?

Update McDonald's Bold Strategy: The Importance of Adapting to Consumer Needs As McDonald's navigates the challenges of ever-changing economic landscapes, the recent announcement from CEO Chris Kempczinski during the latest earnings call serves as a crucial reminder of the brand's resilience and adaptability. Kempczinski emphasized that the company's success will hinge on gaining traction with lower-income consumers while simultaneously enhancing the overall value and affordability of their offerings. Understanding the Landscape: Fast Food and Economic Pressures The fast-food industry has witnessed a significant drop in traffic, with a reported decrease of 2.3% this year. In the face of rising inflation and socio-economic challenges, many lower-income families are feeling the pinch from escalating rents and food costs. These factors contribute to a concerning decline in visits to quick-service restaurants, especially among vulnerable populations. Kempczinski articulated this divide, stating, "Traffic first. Profits later," underscoring the company's priority to nurture customer loyalty despite short-term sacrifices. Nostalgia Marketing: Building Future Customer Relationships McDonald’s has proven itself a master of nostalgia marketing, capitalizing on emotional connections with customers. Recent campaigns that brought back beloved characters and menu items highlight a strategy that focuses on creating ‘core memories’ among consumers. Adults currently seeking value meals at McDonald's may one day return with their children, creating a lineage of loyal customers. This strategy aligns with the company’s long-term vision to sustain profitability through connection rather than solely immediate financial gain. Investments in Value: A Look Ahead To foster this loyalty, McDonald's is investing heavily in its Extra Value Meals and allocating $90 million in 2025 to support franchisees in discounting those meals. This financial commitment illustrates the company’s awareness of wider economic pressures facing customers and reflects an understanding that offering value can open the door to long-term consumer loyalty. Geographic Diversification: A Competitive Advantage While challenges loom large in the U.S. market, McDonald’s is capitalizing on strong performance internationally. With comparable sales up 4.3% in International Operated Markets, the company is leveraging its global presence to cushion the impact of domestic declines. This geographic diversification not only helps in today's challenging climate but provides a safety net for future uncertainties in specific markets. Consumer Trends and Market Positioning The bifurcated nature of consumer spending—where higher-income groups are dining out at higher rates, contrasted with significant declines among lower-income brackets—requires nuanced understanding and strategic responses. As outlined in McDonald's growth strategy called 'Accelerating the Arches,' the company plans to double down on digital advancements and delivery services to streamline operations and enhance customer experience further. Final Thoughts: Why Business Owners Must Pay Attention For business owners, McDonald's adaptive strategy serves as a case study in resilience and foresight. The ability to understand, react to, and invest in customer needs during challenging economic times is critical for any brand. By prioritizing consumer traffic and making calculated investments, McDonald's is demonstrating a path forward—a lesson that resonates well beyond the confines of the fast-food industry. As we observe McDonald's navigation through these economic waters, consider how your business can similarly adapt. Knowledge is power—understanding market movements, consumer behavior, and the importance of nostalgia could provide invaluable insights for your own strategy. Get Help Selecting a Preferred Provider to enhance your business operations and better align with evolving consumer trends.

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