Add Row 
Add 
Schneider Electric’s New Marketing Era: Harnessing AI and Data
As Schneider Electric closes its FY24 with formidable €38 billion revenue and a remarkable 12% organic growth in its energy management segment, the company is embarking on its most ambitious marketing strategy to date. Under the leadership of Rajat Abbi, VP of Marketing, Greater India, Schneider is positioning itself not just as a market leader, but as a visionary brand that integrates AI and data-driven insights into its marketing playbook.
India: A Growth Hub for Schneider Electric
India has emerged as a critical pillar for Schneider Electric's global operations, marking its position as the third-largest market for the conglomerate. Abbi notes, "India has shown strong double-digit growth in 2025. It is one of the four hubs and the biggest global hub for talent." With a surge in marketing investments, Schneider Electric aims to consolidate its stronghold by fostering brand loyalty and sustaining business growth in a dynamic marketplace.
The Role of AI in Programmatic Advertising
In the evolving landscape of marketing, the integration of AI into programmatic advertising is becoming increasingly crucial. Schneider Electric’s approach is collaborative; they rely heavily on media partners to utilize AI technologies that optimize advertising spend effectively and generate substantial ROI. Abbi emphasizes the importance of utilizing the "right tools, the right strategies, and the right touch points" to ensure successful outcomes.
Investment Flexibility: Adapting to Opportunities
One of the standout strategies highlighted by Abbi is Schneider Electric’s flexible approach to marketing resource allocation. Rather than adhering to a rigid budget, the marketing team navigates based on tangible opportunities and insights from the market. "It all depends on what opportunities come our way," he explains. This adaptability allows the company to pivot quickly in response to market trends and technological advancements, particularly in digital marketing where investments are on the rise.
Building Sustainable Brands
As sustainability takes center stage in brand strategy, Schneider Electric is committed to turning responsible marketing into actionable initiatives. Moving beyond mere compliance, the company positions its sustainability ethos at the heart of its marketing efforts. Abbi highlights initiatives like ‘Green Yodha,’ which engages consumers in their commitment to environmental responsibility.
Practical Insights for Small Businesses
For small businesses looking to grow in a competitive landscape, Schneider Electric’s strategies offer valuable lessons. The focus on leveraging AI and data analytics signifies the need for businesses to invest in smart technologies that enhance marketing efficiency. Aligning marketing strategies with sustainability not only improves brand perception but also resonates well with modern consumers who prioritize socially responsible companies.
Conclusion: The Future of Marketing
In conclusion, as companies like Schneider Electric harness the power of AI for programmatic advertising, small businesses must stay attuned to emerging trends that could redefine their marketing practices. Investing in technology, embracing flexibility in marketing strategies, and prioritizing sustainability will be essential for driving growth in a rapidly changing market.
Empowering brands through informed marketing investments can pave the way for substantial business advancements. For those wanting to embrace these trends and enhance their marketing strategies, now is the ideal time to take action and innovate.
Write A Comment