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Unmasking the Fragrance Industry's Hidden Challenges
The modern perfume industry is largely characterized by the use of synthetic chemicals, an aspect that poses challenges for consumers with sensitivities. With around one-third of people in nations like the U.S., U.K., and Australia reporting sensitivity to traditional fragrances, the need for alternatives is more pressing than ever. Yet, the story of transformation comes from those familiar with adversity. Entrepreneurs Amanda Sichon and Seda Bilginer are on a mission to provide organic fine fragrances that not only evade harsh chemicals but also deliver the luxurious scent experience many crave.
Creating Change Through Personal Experience
Amanda Sichon's journey began with her struggles against allergies and severe eczema. After turning to chemistry for solutions, she eventually turned her attention to fragrances while at Givaudan. Alongside Seda Bilginer, who also shares a background emphasizing resilience as a first-generation American, they founded Esas to bridge the gap for consumers allergic to traditional perfumes. Their unique venture resonates deeply with anyone seeking a connection to their fragrances, ensuring they do not cause discomfort. This personal angle adds richness and warmth to their shared story.
Breaking Ground with MADE SAFE Certification
Esas is notable not only for its founders but also for its commitment to safety with the MADE SAFE certification, a groundbreaking status in the fragrance arena. This rigorous standard examines products for over 15,000 harmful ingredients, showcasing how Esas provides transparency in what consumers experience through scents. Their significant dedication highlights a larger trend as more brands prioritize consumer safety over conventional practices, paving the way for innovative and healthier personal care alternatives.
The Role of Community in Creating Products
In addition to their commitment to organic ingredients, Esas’s story is one of community and shared identities. The entrepreneurial duo has gained traction through backing from Crescent Ridge Partners, a venture firm led by women who empathize with their immigrant backgrounds. This support not only fuels their brand’s growth but also signifies a shift in investment landscapes that prioritize women-led initiatives. As they continue to develop their fragrance line, the lessons learned from their community experiences remain pivotal to their ongoing mission.
As Esas breaks barriers in fine fragrance markets, it invites consumers seeking healthier alternatives to rethink their choices. Amanda and Seda's journey reflects the innovative spirit of entrepreneurship while highlighting the importance of community connections. For those looking to make more informed decisions about the products they choose, discovering the rich narratives behind brands like Esas is foundational. Together, we can advocate for change that improves industries for all.
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