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August 09.2025
2 Minutes Read

How Kindred Motorworks is Leading the Vintage Car Restomod Surge

Smiling man standing near vintage car, outdoors, Vintage Car Restomod Business

Reviving Classics: The Thrill of the Restomod Revolution

The vintage car restoration scene is undergoing a renaissance, fueled by the yearning for new solutions to old challenges. This is where Kindred Motorworks emerges as a trailblazer in the restomod business, blending nostalgia with modern tech. Rob Howard, the driving force behind this San Francisco-based company, knows what car enthusiasts face—an often unending battle with outdated mechanics and finicky parts. Autobody enthusiasts have long wrestled with these issues, but Kindred offers a fresh route to owning a classic that’s not just a museum piece but a joy to drive.

From Adversity to Innovation: Meet Rob Howard

Rob Howard’s background offers a lens to understand his business approach. Growing up in a large working-class family in Philadelphia instilled a DIY ethos in Howard. Fixing cars alongside his father, he not only learned practical skills but developed a passion for sustainability through his study of environmental engineering in college. This balance of hands-on experience and academic learning would prove pivotal in shaping his entrepreneurial journey.

Transformative Learning: The Path to Success

His foray into entrepreneurship began with Ensenda, a supply chain company, where he grasped the importance of logistics in product delivery. Following the sale of his second venture, a tech logistics firm to Target, Howard turned his passions into purpose with Kindred Motorworks. By combining environmental consciousness with classic car restoration, he’s catering to modern demands for sustainability while reviving cherished automotive icons.

Driving the Future: Why Restomods are Gaining Popularity

The rise of restomods is not merely a trend; it reflects a cultural shift towards customization and sustainability. Whether it's the restored Ford Bronco or a reimagined Volkswagen Bus, enthusiasts are looking for vehicles that resonate with both their love for classic aesthetics and a desire for modern performance—often available as both internal combustion and electric powertrains. Kindred Motorworks stands at the intersection of heritage and innovation, providing consumers with the opportunity to personalize their driving experience while embracing sustainability.

Unlocking Opportunities: What’s Next for Classic Car Restoration?

As the demand for restomods rises, the industry is likely to see an influx of new ventures similar to Howard’s, each bringing their unique flair to connection modern technology with vintage charm. The blend of sustainability and nostalgia could redefine how we view the classic cars of yesteryear. For enthusiasts, this means more opportunities to own a piece of the past equipped with the comforts of the present.

In a world where every detail matters, from environmental impact to personal expression, knowing the trajectory of industry innovators like Rob Howard can inspire passion in the next generation of car lovers and business owners alike. Wanna learn more about strategies making waves in industries like this one? Want Help With Strategy?

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