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Unveiling RAISING: The AI Division That Will Transform Marketing
In a bold move towards technological innovation, Making Science has launched its new AI-centric division, RAISING. This initiative signifies a transformational shift in how businesses approach their marketing strategies by leveraging the power of artificial intelligence to optimize every stage of the sales funnel.
Revolutionary Tools that Drive Success
RAISING is home to groundbreaking tools such as ad-machina, Gauss AI, and Trust Generative AI. These innovative solutions are designed to enhance marketing effectiveness by automating complex tasks and providing predictive analytics for better decision-making.
ad-machina, Making Science's flagship technology, utilizes generative AI to automate the creation and real-time activation of personalized ads across multiple platforms. By tapping into vast datasets, ad-machina can dynamically tailor ads—whether text, image, or video—to match consumer needs and market trends. Remarkably, it has achieved up to a 30% increase in conversion rates compared to traditional advertising methods. Leading companies like Banco Santander and MediaMarkt have already integrated this powerful tool into their marketing operations, showcasing its proven impact.
The Power of Predictive Analytics
Gauss AI takes the reins on predicting user behavior, offering insights that shape campaigns for maximum success. By optimizing attribution and measurement strategies, this tool helps marketers identify which interactions lead to the most fruitful outcomes. This predictive power ensures that marketing resources are allocated efficiently, maximizing returns and enhancing overall campaign effectiveness.
A Scalable Content Creation Solution
Trust Generative AI stands out as another cornerstone of RAISING. This versatile tool automates content generation across various departments, including marketing and human resources. With an emphasis on regulatory compliance and human oversight, Trust Generative AI allows for streamlined internal and external processes, freeing teams to focus on strategic initiatives rather than repetitive tasks.
Innovating for a Competitive Edge
According to Making Science’s founder and CEO, José Antonio Martínez Aguilar, the launch of RAISING underscores the company's commitment to delivering disruptive technology solutions that redefine consumer engagement. “With this division, we want our clients to optimize their results and access new opportunities in an increasingly competitive and complex digital environment,” said Aguilar. This ambition reflects the urgency for businesses to evolve in a fast-paced digital landscape where adaptable and intelligent solutions can set them apart.
Investment Fueling Growth
To further bolster RAISING's impact, Making Science announced a capital increase of €10 million in its subsidiary, Making Science Marketing & AdTech. This funding, in partnership with the SOPEF II fund, highlights the strategic backing aimed at enhancing the company's growth and expansion strategy. It signals a significant commitment to cutting-edge technology in marketing, ensuring that the divison can maintain its momentum and provide top-tier solutions to its clients.
Why This Matters for Small Businesses and CMOs
For small business owners and Chief Marketing Officers alike, the launch of RAISING represents an opportunity to not just keep pace with market trends but to lead them. With the power of AI-driven tools, businesses can refine their marketing strategies, optimize costs, and ultimately drive revenue through data-informed decisions. The integration of such advanced technologies ensures that even the smallest players in the market can compete effectively against larger firms armed with traditional strategies.
The Future of Marketing is Here
In conclusion, the advent of RAISING marks a significant milestone in the evolution of marketing technology. By harnessing the capabilities of AI, Making Science empowers businesses to not only streamline their operations but also enhance their overall effectiveness in meeting customer needs. As this division continues to develop and integrate more innovative solutions, the implications for marketing strategies across all business sectors are profound.
Prepare to embrace the future of marketing with RAISING—an exciting era of potential starts now.
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