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Widewail's New CEO Steers the Company into a Transformative Reputation Management Era

Update Widewail Enters a New Chapter As the digital landscape evolves, so too must companies adapt to meet the changing needs of their customers. Widewail, a frontrunner in reputation management, is embracing this shift with the appointment of Cuyler Owens as the new CEO, succeeding founder Matt Murray. Murray, who co-founded the company in 2017 alongside his wife Angi, is stepping back to concentrate on his responsibilities as a board member and advisor. This leadership change promises to usher in a fresh era for the company, particularly with a keen focus on the automotive sector. Elevating Reputation Management in the Automotive Industry Under the visionary leadership of Cuyler Owens, who boasts nearly three years as chief revenue officer at TrustRadius, Widewail plans to double down on industry-specific solutions for dealerships. Owens brings a wealth of experience from a career steeped in automotive technology and customer experience. His tenure at Dealerware, where he played a pivotal role in scaling the company, positions him perfectly to spearhead Widewail's concentrated focus on transforming how dealerships manage their reputations. Pioneering New Developments: The Customer Intelligence Engine One of Owens' ambitious initiatives is the launch of Widewail’s upcoming Customer Intelligence Engine, set to debut in 2026. This innovative platform aims to redefine how dealerships leverage customer feedback—turning it from mere marketing data into actionable insights that can truly inform business strategies. The fusion of artificial intelligence with Widewail’s expansive database of over 15 million reviews is anticipated to offer dealerships a more precise understanding of their standing in the market and with their customers. Rethinking Customer Satisfaction: A Bold New Approach Moreover, Owens is committed to reassessing how dealerships measure customer satisfaction. Instead of relying on traditional, often compromised Customer Satisfaction Index (CSI) surveys, Widewail will prioritize genuine customer feedback that is high-motivation and non-incentivized. This approach aims to provide a more authentic representation of customer sentiments, allowing dealers to take meaningful actions that enhance operational efficiency and profitability. Community Connection: The Heart of Widewail’s Mission Despite the shifts in leadership and strategy, one element remains unchanged—Widewail's dedication to building trust and fostering authentic relationships with its customers. Murray emphasized this ethos in his farewell, celebrating the company not just as a business but as a family united by a mission to create lasting change within the communities they serve. Owens echoes this sentiment, stating his goal is to empower businesses to harness customer insights effectively. Looking Ahead: A Bright Future for Widewail As the automotive industry grapples with the need for innovative solutions in a digital-first world, Widewail is poised at the forefront of this evolution. The leadership transition from Murray to Owens signifies not just a change in personnel but a strategic pivot that could redefine the parameters of customer experience and reputation management in the automotive realm. As Widewail continues to lead the charge in harnessing customer feedback to create better businesses, dealerships can anticipate a brighter future driven by innovation and connectivity. This transformative journey invites industry stakeholders to embrace the implications of emerging technologies, tapping into the evolving relationship between businesses and their customers. In conclusion, as Widewail begins this new chapter, it’s an exciting moment for dealerships and their clientele alike. Get Your Brand Voice Interview to discover how you can better connect with your customers and enhance your reputation.