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January 14.2025
2 Minutes Read

Rethinking Social Media Strategy: Why Entrepreneurs Should Transform Profiles Into Sales Pages

Casual person using smartphone outdoors for social media strategy.

Entrepreneurs and the Social Media Trap

In today's digital landscape, many entrepreneurs fall into the trap of thinking that creating large quantities of social media content is the key to business success. Jonathan Goodman suggests a different approach—using social media profiles as a robust sales tool instead of just a content machine. This mindset challenges the conventional practice and invites entrepreneurs to rethink their digital presence.

The Lesson from Snoop Dogg's Solo Stove Campaign

An illustrative case is the collaboration between Snoop Dogg and Solo Stove, a viral campaign that amassed a staggering 19.5 billion media impressions and earned extensive social media traction. Despite its reach and recognition, it failed to generate the expected increase in sales. This case highlights a critical point: engagements like shares and likes are meaningless if they don't convert into business growth.

Social Media: Fuel, Not Fire

Social media serves as an amplification tool, not the engine of a business. It can enhance visibility and brand awareness but should not be the sole strategy. Instead, businesses should consider social media as a lagging indicator of impact—something that magnifies existing strengths rather than creating them. Thinking of it as a support system rather than the main player will yield better long-term results.

Future Trends in Social Media Marketing

Looking ahead, entrepreneurs need to stay ahead by customizing their strategies beyond the current trends. Although immediate platforms or technologies may seem like effective tools, their efficiency diminishes when widely adopted. This democratization means few enjoy substantial rewards while many scramble for attention. Savvy entrepreneurs should focus on leveraging unique brand propositions, tailored customer interactions, and personal branding, ensuring sustainability in an ever-evolving market.

Taking Action: Implementing a Sales-focused Social Media Approach

It's time for entrepreneurs to revisit their social media goals and realign them with sales strategies. Consider your profile as a virtual storefront; every aspect should guide potential customers seamlessly toward making a purchase. By constructing profiles that serve clearly defined business objectives, entrepreneurs can transform likes into lasting customer relationships and meaningful engagement that drives revenue.

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10.21.2025

Eau Claire's Bold Move: Disabling Social Media Comments and Its First Amendment Implications

Update Why Eau Claire's City Manager Banned Social Media Comments The city of Eau Claire has made the controversial decision to disable comments on all its social media platforms, a move aimed at curbing what officials describe as increasingly abusive and threatening interactions from users. City manager Stephanie Hirsch stated that the safety of staff, residents, and public officials is paramount, especially in light of the toxic debates that have escalated online. Understanding the First Amendment in This Context While the decision may raise eyebrows regarding free speech rights, Dr. Eric Kasper, a political science professor specializing in the First Amendment, explains that disabling comments does not violate constitutional rights. A city-operated social media platform is considered a public forum; however, the government cannot delete comments based solely on their content. Still, it is within the city’s rights to choose whether or not to provide a forum. Kasper emphasized that nothing in the First Amendment obliges the city to maintain such forums or social media accounts. As Hirsch noted, the city felt compelled to take action due to the influx of abusive comments, often stemming from outside sources, including bots. "It's people outside our community... trying to make us all hate each other or distrust each other," she remarked. The Nature of Online Abuse and Its Impact Reported incidents of abuse have included not just harsh critiques but also profane language and threats directed at both city staff and residents, which have grown increasingly pervasive. These issues have prompted Hirsch to assess the benefits of allowing comments versus the potential harm they bring. The city manager stated, "The harm currently outweighs the benefit," compelling her to put a halt to the discourse. The Shift Towards Safer Engagement Despite the shutdown of comments on social media, Hirsch is urging residents to engage through alternative means. Public comment sessions at city meetings remain available, alongside options to email, call, or directly interact with city leaders. Hirsh mentioned, "There are many ways for Eau Claire residents to voice their opinions beyond commenting on social media posts," reinforcing that public engagement is still encouraged through various channels. What Can This Teach Us About Social Media Rights? This situation raises larger questions about the balance between preserving free speech online and ensuring a safe community. As social media platforms continue to evolve, so too does the understanding of the responsibilities that come with them. Hirsch recognizes the need for a future where online etiquette can contribute positively to discussions rather than inciting division. Is This the New Normal? Looking ahead, it remains to be seen how other municipalities may react to disruptive online behavior. Will more cities follow suit in turning off comments, or will they take alternative approaches to moderation? As public discourse increasingly shifts online, the solutions developed now may serve as vital lessons for future governance in digital spaces. Ultimately, the move by Eau Claire signifies a turning point in how local governments might navigate the complexities of online engagement, focusing on community well-being while grappling with the core principles of free expression. If you're interested in honing your brand voice and ensuring it resonates effectively in today's digital landscape, book your Brand Voice Interview now!

10.20.2025

Colorado State Football: Social Media Reacts to Coach Jay Norvell's Firing

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10.19.2025

Social Media Reacts After Arizona Wildcats' Painful Second Consecutive Loss

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