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CI Public Relations Triumphs as Leading Crisis Communication Firm: Insights into Their Strategy

Update A Stellar Achievement in Crisis Communication At a vibrant ceremony held on September 18, 2025, in Lagos, CI Public Relations Consulting Limited was awarded the prestigious “Media Consortium Award for Outstanding Firm in Crisis/Strategic Communications” at the 3rd Media Consortium Conference and Awards. This recognition underscores CI Public Relations' commitment to client-focused strategies and the delivery of impactful communication solutions across various industries. The Meaning Behind the Award Receiving such a distinguished award involves a rigorous assessment conducted by Media Consortium, Nigeria's premier brand, business, and marketing publication. Their editorial team meticulously evaluated firms on their crisis management approaches and overall effectiveness within the Nigerian communications arena. "The award is a testament to our dedication to achieving measurable results for our clients through tailored strategies and data-driven insights," shared Femi Odewunmi, the Group Chief Executive of Creative Intelligence Group. Strategic Approaches at the Core of Success Mr. Odewunmi also emphasized the significance of a robust reputation in today's fast-paced marketplace. "In an age where trust is paramount, a solid reputation serves as the currency of confidence for investors and stakeholders alike," he noted. CI Public Relations has embraced Agile Strategy methodologies to navigate challenges deftly while ensuring that clients can secure and grow their reputations amid complex market dynamics. Expanding Horizons: The Role of Crisis Management The Media Consortium Conference, themed "Defining 'Value' in the Modern Marketplace: Beyond Price, Quality, Experience, and Ethics," featured prominent industry leaders. They delved into the evolving nature of reputation management, especially during crises when companies face intense scrutiny. CI PR stands out for its systematic approach to crisis communication, ensuring that organizations are well-prepared for any situation that could threaten their reputation. Lessons from Past Challenges With a broad portfolio that serves large corporations, SMEs, and government bodies, CI Public Relations has a track record of providing strategic communication solutions. Their experience ranges across various sectors, including manufacturing, finance, public affairs, and more. Having successfully guided organizations like the Central Bank of Nigeria and Flour Mills of Nigeria, they showcase a framework that prioritizes stakeholder engagement and systematic messaging. Beyond the Award: A Look Ahead The dedication of CI Public Relations to excellence in crisis and strategic communication represents what is needed in the changing landscape of public relations. "This award reinforces our responsibility to continue providing innovative solutions that help our clients build strong relationships with their audiences," remarked Odewunmi. As the firm continues to evolve, it remains focused on utilizing cutting-edge strategies to enhance its impact further within the communications space. Your Brand's Turn to Shine As organizations across sectors recognize the critical value of reputation management, opportunities abound for brands to strengthen their voices. If you are seeking to elevate your brand's messaging or engage your community effectively, consider reaching out for a brand voice interview today. This investment could pave the way for new growth, visibility, and trust with your stakeholders.