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A Legacy of Trust and Community Connection
March 2025 marks a significant milestone for Carriage Trade Public Relations, Inc. (CTPR). Celebrating 30 years of service, CTPR reflects on its journey alongside the Savannah community it has served with dedication since 1995. Founded by Marjorie Young, a determined mother who took a leap of faith to create a business inspired by her past in publishing, CTPR has become a cornerstone in the realm of public relations and reputation management.
Empowering Businesses Through PR
From the beginning, Young championed the notion that public relations is not just about media coverage but about nurturing relationships. “My mission has always been about helping others create positive word-of-mouth in their communities and online,” she explains. Young’s hands-on approach has led to innovative offerings like COMMUNITY HEADLINES™, a local news wire launched in 1997, and the “Open for Business” online education show in 2000. These initiatives highlight her commitment to enhancing local voices through strategic communication.
Pioneering in the Digital Age
As the digital landscape began to evolve, Young recognized the potential of online platforms early on. The launch of Google in 1998 transformed the PR industry, and CTPR was among the first in the region to harness this cutting-edge technology for reputation management. By integrating online strategies with traditional public relations, CTPR positioned itself as a leader in the industry, adapting alongside the changing tides of communication.
Crisis Management and Brand Building
Part of Young's visionary approach includes offering Crisis PR workshops. These are led by trainers certified by FEMA and the Public Relations Society of America (PRSA), equipping clients with the skills to manage challenges effectively. “We help businesses build and strengthen firm brand foundations,” says Young, emphasizing the importance of readiness in an unpredictable world.
Recognizing Achievements and Community Influence
Beyond her role as a business owner, Marjorie Young is a respected community advocate. She has served in numerous leadership roles, supporting local organizations such as the Small Business Chamber and Rotary Club of Savannah. Her efforts have not gone unnoticed; she has received several awards, including the Savannah Area Chamber of Commerce’s Entrepreneur of the Year and Small Business Advocate of the Year. These accolades attest to her impactful presence in Savannah and her commitment to fostering community growth.
Peer Inspiration and Future Vision
In her book “Reputation Matrix,” Young distills her strategies for increasing visibility and credibility into actionable advice for other business leaders. As she continues to inspire others, her personal journey remains intertwined with her professional successes. “This journey has been about family, resilience, and creating something meaningful,” she reflects, highlighting the support from her daughter, Dr. Carol Young, and the Savannah community. Looking ahead, CTPR aims to leverage its legacy to continue shaping the future of public relations.
Celebrate a Local Legacy
As CTPR steps into its next chapter, the company invites the Savannah community to partake in celebrating this milestone. Join Marjorie Young and her dedicated team in acknowledging the power of public relations and the profound impact it has on local businesses and relationships.
If you want to elevate your brand’s voice and connect with your community more effectively, consider reaching out for a Brand Voice Interview. This could be the step you need to enhance your visibility and engagement in today’s competitive market!
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