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May 01.2025

2 Minutes Read

How Three Women Aim to Transform the Cleaning Aisle for Safer Homes

Three women standing in a bright kitchen, representing 'Transform the Cleaning Aisle'.

Redefining Cleanliness: A Personal Journey

In a world where cleaning supplies often harbor hidden dangers, three women—Marilee Nelson, Kelly Love, and Allison Evans—have embarked on an inspiring journey to redefine what it means to have a clean home. The trio's company, Branch Basics, has emerged as a beacon for families seeking non-toxic cleaning solutions. Rooted in personal experiences and health crises, their story is not just about products but about a transformation in consumer awareness.

The Root of Their Mission: Health and Safety

The genesis of Branch Basics was born from a summer spent together, where the founders learned about the significant role of household environments in health. Nelson, with her background as a Board Certified Nutritionist, had seen firsthand how traditional cleaning products could hinder recovery for many of her patients. She emphasized the importance of understanding what 'non-toxic' truly means. “I worked with so many people who had been to doctors and practitioners and they didn’t get better,” she shared, shedding light on a crucial gap in consumer knowledge.

Innovative Solutions for Modern Households

Instead of launching with a range of products, Branch Basics began as an educational initiative, aiming to inform consumers about the potential hazards of everyday cleaning supplies. This foundational effort paved the way for the creation of a revolutionary cleaning concentrate designed to replace numerous toxic cleaners while simplifying households' cleaning routines. Their products, which are free from harsh chemicals, fragrances, and dyes, strive to be safe for every family member, regardless of age.

Branch Basics in Retail: A New Chapter

With their recent launch in Target stores, Branch Basics is poised to reach a broader audience. Love stated, “The story of Branch Basics is not just about products; it’s about a movement to rethink what ‘clean’ really means—and why it matters more than ever.” This expansion is not just a business milestone but rather a chance to empower more households to make informed choices about their cleaning products.

Join Their Movement to Create Change

The transformation of the cleaning aisle is just the beginning. The vital message behind Branch Basics encourages consumers to question their choices and advocate for safer alternatives. If you’re intrigued by their story, consider joining their movement. Want help with strategy? Become part of the wave that prioritizes health and sustainable living in our homes.

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How Three Women Aim to Transform the Cleaning Aisle for Safer Homes

Redefining Cleanliness: A Personal Journey

The Root of Their Mission: Health and Safety

Innovative Solutions for Modern Households

Branch Basics in Retail: A New Chapter

Join Their Movement to Create Change

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