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Video Marketing
Video marketing is utilizing videos to promote and market your services or product, boost engagement on your digital and social channels, inform your consumers and clients, and reach your audience with a new medium.
Why should you concentrate on video marketing today?
The last handful of years saw a surge in the appeal of video as a material marketing format.
Specifically, in 2017, video increase to the top of your marketing strategy list. Video as a technique was likely structured by your imaginative group as a one-to-many awareness play, with great deals of concentrate on expensive production and little analysis to reveal for it.
2018 and 2019 changed video from a particular marketing technique to an entire business method.
Today, video is a holistic organization technique, suggesting video material need to be produced by all groups in a conversational, actionable, and measurable way.
Discover how customized video is forming the future of marketing, sales, and customer service.
According to a report from HubSpot Research, more than 50% of customers wish to see videos from brands ... more than any other kind of content.
Video is useful for more than entertainment, too. Video on landing pages can increasing conversion rates by over 80%, and the mere reference of the word "video" in your e-mail subject line increases open rates by 19%. 90% of consumers also say videos assist them make purchasing decisions.
However video hasn't only changed how companies market and customers shop; it's likewise changed how salespeople get in touch with and transform prospects and how service groups support and delight customers. In other words, video is incredibly helpful throughout the whole flywheel-- not just to heighten brand awareness.
Video can be a flexible tool for salespeople throughout the entire consumer purchasing journey, and it can do far more than increase engagement.
Backend analytics likewise help salespeople qualify and prioritize cold or unresponsive leads.
According to Gary Stevens, head of research study at HostingCanada.org, "retargeting our website visitors on social media has actually caused a 47% increase in visitor worth site-wide." The granularity of video analytics on platforms like Facebook is one reason why, in 2018, 93% of businesses reported getting a brand-new customer on social networks thanks to video.
The options are likewise limitless for service teams-- onboarding videos, knowledge-based videos, satisfy the team videos, assistance video calls, and customer stories are simply a couple of manner ins which video can produce a more thorough, personalized consumer support experience.
Finally, according to HubSpot Research, customers and customers actually prefer lower quality, "authentic" video over premium video that seems artificial and inauthentic.
Video is within reach for services of practically any size-- team and spending plan alike. 45% of online marketers plan to include YouTube to their material technique in the next year.
Will you join them?
The 12 Types of Marketing Videos
Before you start filming, you initially require to determine the kind of video(s) you want to produce. Check out this list to better understand your options.
1. Demonstration Videos
Demo videos showcase how your product works-- whether that's taking audiences on a trip of your software and how it can be used or unboxing and putting a physical product to the test.
Find out how to use video in each phase of the buyer's journey.
2. Brand Videos
Brand name videos are normally created as a part of a larger advertising campaign, showcasing the business's high-level vision, objective, or products and services.
The objective of brand name videos is to build awareness around your company and to intrigue and attract your target audience.
3. Occasion Videos
Is your company hosting a conference, round table conversation, fundraising event, or another type of occasion?
Produce a highlight reel or release intriguing interviews and presentations from the gathering.
4. Expert Interviews
Recording interviews with internal experts or thought leaders in your market is a fantastic method to develop trust and authority with your target market. Find the influencers in your market-- whether they share your point-of-view or not-- get these discussions in front of your audience.
The video above is more than just a surface-level interview, it's a deep dive with an industry professional offering concrete takeaways for audiences thinking about producing viral content. Don't hesitate to get tactical with your interviews-- your audience will grow from your effort.
5. Educational or How-To Videos
Educational videos can be used to teach your audience something brand-new or build the foundational understanding they'll need to better comprehend your company and options.
These videos can likewise be utilized by your sales and service teams as they deal with customers.
6. Explainer Videos
This kind of video is utilized to assist your audience better understand why they require your product or service. Numerous explainer videos focus on an imaginary journey of the business's core purchaser persona who is struggling with an issue. This individual conquers the problem by embracing or purchasing business's solution.
7. Animated Videos
Animated videos can be a terrific format for hard-to-grasp ideas that need strong visuals or to explain an abstract product or service. For instance,
8. Case Study and Customer Testimonial Videos
Your prospects want to know that your item can (and will) solve their particular issue. Among the very best methods to show this is by creating case research study videos that feature your pleased, faithful consumers.
These folks are your finest supporters. Get them on-camera explaining their difficulties and how your business helped fix them.
9. Live Videos
Live video offers your audiences an unique, behind-the-scenes look at your company. It likewise draws longer streams and greater engagement rates-- viewers invest up to 8.1 x longer with live video than with video-on-demand. Live-stream interviews, discussions, and occasions, and motivate viewers to comment with concerns.
Find Out how Facebook Live video can increase your social following and brand name awareness.
10. 360 ° & & Virtual Reality Videos
With 360 ° videos, audiences "scroll" around to see material from every angle-- as if they were physically standing within the content. This round video design permits viewers to experience an area or event, such as exploring Antarctica or fulfilling a hammerhead shark. Virtual reality (VR) allows viewers to browse and manage their experiences.
These videos are generally viewed through gadgets such as Oculus Rift or Google Cardboard.
11. Enhanced Reality (AR) Videos
In this style of video, a digital layer is added to what you are presently viewing worldwide. For instance, you can point your phone's video camera at your living-room and AR would allow you to see how a couch would look in the space. The IKEA Place app is an excellent example of this.
12. Customized Messages
Video can be an imaginative method to continue a conversation or react to someone via e-mail or text. Usage HubSpot Video or Loom to tape yourself summarizing an essential conference or providing customized suggestions. These videos produce a delightful, distinct moment for your prospects and can drive them further down the purchase journey.
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