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Ashley Hansen Takes the Helm at Forward Global in LA
In an exciting development for the reputation management landscape, Ashley Hansen, a well-respected figure in Hollywood communications, joins Forward Global as the West Coast Managing Partner. With her impeccable reputation and extensive background—spanning nearly two decades at industry powerhouses like NBCUniversal, United Talent Agency, and Archewell—Hansen is set to elevate Forward Global's presence and influence in a critical market.
The Motivation Behind Expansion
John Procter, the managing partner of Forward Global U.S., expressed the company's strategic vision, stating that physical presence in key markets is essential for offering top-tier services. This expansion not only caters to existing clientele but also opens avenues to new partnerships. Hansen emphasized the unique blend of entertainment, technology, and global commerce that characterizes Los Angeles, which creates unparalleled opportunities for innovative communication strategies.
A Rich Background in Communications and Patterns of Success
Hansen's impressive resume includes pivotal roles in national publicity at Warner Bros. Pictures and as a segment producer for “Good Morning America.” Additionally, Hansen founded her consultancy, Three Gates Strategies, allowing her to apply her expertise across various sectors. This blend of experience positions her as a valuable asset for Forward Global, particularly in navigating the often complex dynamics of media and public perception.
The Cultural Significance of Hansen's Role
Los Angeles is undeniably an epicenter of culture and creativity. Hansen's appointment comes at a time when strategic communication skills are vital for brands looking to navigate the cultural challenges and opportunities presented within this vibrant market. Her ability to forge relationships across sectors will support brands as they adapt and innovate in the ever-evolving global landscape.
What This Means for Clients
With Hansen at the forefront, clients can expect a heightened focus on risk management and strategic counsel. The ability to marry high-profile public relations with effective risk assessment will save organizations from potential pitfalls. Forward Global's established client base—including the MPA, LVMH, and the NBA—demonstrates the firm's capability and reach in handling sensitive communications.
The Future Landscape of Strategic Communications
Considering current trends, the importance of having adept communications strategies in place has never been more evident. In a digital age where public perception can be swayed rapidly, organizations need to remain proactive rather than reactive. Hansen's leadership is poised to guide clients in making informed decisions that will reinforce their brand voice and reputation.
Get Your Brand Voice Interview!
As we look forward to the opportunities that Ashley Hansen's leadership will bring to Forward Global, it highlights the necessity for brands to be vigilant about their communications strategy. If you’re seeking to enhance your organization’s brand voice, consider scheduling a consultation with us today! Get Your Brand Voice Interview and let’s shape the future of your public image together.
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