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August 16.2025

2 Minutes Read

CROSSNET's Acquisition Elevates Backyard Games: What's Next for Fun?

CROSSNET acquisition celebration on a beach with friends.

Exciting Times for BACKYARD GAMES Enthusiasts

The backyard game scene is booming, and the acquisition of CROSSNET by Vivere, Ltd. is a perfect example of this growth. Founded just seven years ago, CROSSNET became a household name by fusing volleyball with Four Square into a four-way game. Co-founders Chris and Gregory Meade, along with Mike Delpapa, transformed this simple game concept into a thriving business that has garnered over $40 million in revenue, attracting players of all ages.

The Journey from Idea to Market

CROSSNET started humbly as a three-man operation, with Chris Meade leveraging his phone sales skills to get the product into stores. Their partnership with SCHEELS was pivotal; after selling out quickly at two locations, they expanded to 22 stores. It has since become a favorite at many retailers, including Dick’s Sporting Goods, Target, and Walmart. Their success story emphasizes entrepreneurship driven by passion and determination.

Capitalizing on a Growing Trend

The COVID-19 pandemic brought an upsurge in interest in outdoor activities, and CROSSNET benefitted hugely from this. More families sought backyard entertainment options, leading to increased demand for outdoor games. Schools, too, adopted CROSSNET into their physical education programs, amplifying its presence. As Chris estimates, more than 1 million people have played CROSSNET—a trend likely to rise now that it enters the Canadian market.

What This Acquisition Means

The acquisition by Vivere signifies much more than just a business deal; it embodies a vision to expand CROSSNET's reach, allowing the creators' story to resonate in parks and backyards worldwide. Jason Stoter, president of Vivere, highlighted the company's plan to enhance the brand and add it to their variety of outdoor games enjoyed by families globally. With a strong presence in the US, Europe, and Australia, Vivere aims to elevate CROSSNET to new heights.

Engaging the Community

This acquisition not only reflects a strategic business move but also showcases the importance of community-driven initiatives in entrepreneurship. As CROSSNET continues to inspire enjoyment and connection among players, it serves as a reminder of how innovative ideas, coupled with hard work, can create lasting impact.

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CROSSNET's Acquisition Elevates Backyard Games: What's Next for Fun?

Exciting Times for BACKYARD GAMES Enthusiasts

The Journey from Idea to Market

Capitalizing on a Growing Trend

What This Acquisition Means

Engaging the Community

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