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A Rain Jacket Powered by Doppler Radar: Fashion Meets Function
In a world where fashion often confronts function, Cleverhood is making waves with a rain jacket that captures the essence of weather itself. The Rhode Island-based apparel company has introduced the Rover Raincape and Anorak jacket, adorned with vibrant, visually striking patterns derived directly from Doppler radar data. This innovative design not only enhances your style, but it also tells a story about our environment and climate change.
Crafting Unique Patterns from Real Weather Data
The clever integration of NOAA's past storm data into these garments allows each piece to stand out, ensuring that no two jackets are exactly alike. Cleverhood's founder, Susan Mocarski, notes that the jacket's design was inspired by the beauty of Doppler radars. By analyzing the last decade’s storms—primarily in the Northeast U.S.—the company has created not just clothing, but a conversation starter about weather patterns, climate change, and urban transportation.
The Colorful Language of Weather Radar
The hues chosen for the designs are not just random; they carry significance. The jacket features a palette that ranges from cool blues to warm reds and oranges, mirroring the colors seen on weather radars that represent varying intensities of rain. The design's high visibility serves a dual purpose – making it a practical choice for pedestrians and cyclists and an eye-catching addition to any wardrobe.
Climate Awareness in Fashion
In a unique approach towards sustainability, Cleverhood donates 5% of its sales to organizations that aim to improve walkability and safety in communities. This aligns with the brand’s mission to encourage more people to engage with their environments through walking and biking. In a time when weather agencies like the NOAA face budget constraints that jeopardize public data, products like Cleverhood's jacket remind us not only of the importance of reliable weather information but also of the responsibility we hold towards our communities and the planet.
Could This Be the Future of Rain Gear?
As fashion technology evolves, Cleverhood’s Doppler rain jacket serves as a beacon for how innovation and sustainability can coexist. With upcoming products hinted to be in the pipeline, including a Stormy Trench, fans of the brand can expect further exploration of this fascinating combination of fashion and environmental awareness.
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